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Archive for April, 2010

SEO Strategist

Novus Biologicals is based in Littleton, CO and is a rapidly growing biotech company in need of an SEO Strategist to grow our web presence to the scientific research community worldwide. The ideal candidate will define search optimization and marketing opportunities and solutions for the novusbio.com website. They will research keywords and analyze competing web sites to assist in determining content requirements for Novus Biologicals, as well as analyze traffic logs, landing pages and develop plans to increase overall traffic to the site.

This will be both a strategic and a “hands-on” position, in that the candidate will not only need to develop a plan (in collaboration with our SEO consultants), but execute on that plan as well. This will include, but not necessarily limited to, on-site optimization, off-site optimization (link acquisition and content sharing), web analytics, conversion, pay-per-click, usability, social networking, blogs and statistical sampling surveys.

The candidate will periodically be asked to analyze competitive web sites to assess the state of the market and better help define content and search marketing strategies for novusbio.com.

This person should be well versed in all aspects of “white hat” SEO techniques. The candidate will also have a well developed technical knowledge and a desire to continually learn the latest technologies and online marketing trends.
To succeed in this role requires a combination of technical and marketing knowledge, and persuasive qualities; enabling him/her to scope the landscape, define a vision and strategy, win acceptance of that strategy, and execute against the approved plan.

This position will report to the Vice President of Marketing, but will need to collaborate closely and collegially with editorial and development team members, as well as third-party vendors.

Responsibilities
Attaining and exceed (quality) unique visitors, work with the rest of the Novus Biologicals team, and develop and execute an overall SEO plan for the website.

Execute Novus’ ongoing site-wide SEO efforts, including tracking measurement metrics, analyzing results, and working with technology and product management resources to optimize natural search results and increase traffic to the website. This will include everything from working to optimize code and content resources on the novusbio.com website, to establishing contacts on how to disseminate and develop relationships with other websites to increase links and traffic to novusbio.com.

Focus on natural search rankings, but creating and monitoring PPC campaigns will be an important part of the position.

Administer sampling and survey research on website to measure quality of traffic. Generate and disseminate management reporting to ensure that the wider team is aware of campaign performance trends.

Stay on top of all search marketing trends that relate to the Novus website to develop strategies that can be implemented to increase site traffic and conversion.

Requirements
• Bachelors Degree
• Based in the Denver area
• 4-5 years experience in search marketing
• Deep knowledge of SEM and SEO as well as a working knowledge of current and emerging trends and technologies
• Knowledge with technical aspects of search engines
• Experience using Google AdWords
• Expert in the use of Google Analytics
• Experience with A/B and/or multivariate testing
• Experience with landing pages and site maps
• Strong written and verbal communication and analytical skills
• Demonstrated track record of creative problem solving
• Strong attention to detail, excellent organization skills, and ability to manage multiple projects/responsibilities
• Self-starter approach, with ability to consistently meet and exceed objectives and take on more responsibility as time permits
• Sense of humor

Benefits
• Medical and Dental Insurance
• 401(k)
• Flexible Spending Accounts
• Life and AD&D Insurance
• Paid Time Off
• Paid Holidays
• Professional Development/Travel Funds

Application Procedure
All qualified individuals, please submit your resume to jobs@novusbio.com

Company Information
Novus Biologicals
8100 Southpark Way, Suite A-8
Littleton, CO 80120
(p) 303-730-1950
(f) 303-730-1966
www.novusbio.com