Online Marketing Director is the key partner to the SVP, Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email. A position where that will call on strategic and tactical execution, this person will design and execute a broad range of campaigns to facilitate customer acquisition.

ESSENTIAL JOB RESPONSIBILITIES, DUTIES, TASKS:
• Development and execution of strategies for customer acquisition & customer retention aligned with business strategy.
• Lifetime value analysis and retention, customer-centric initiative development and implementation.
• A/B Testing and product development.
• Reporting and analyzing acquisition metrics and profitability
• Executing the email contact strategy for re-marketing/reactivation of database prospects
• Link Building and affiliate/social media outreach
• Consult with key internal executives regarding development & alignment of multi-channel marketing programs across digital channels (e.g., site, banners, search, e-mail)

• Manage marketing/media vendor relationships
• Analyze and interpret marketing program results to drive future client marketing strategies
• Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts

SUPERVISING FUNCTIONS: Yes

CRITICAL CORE COMPETENCIES:
• Communication – Effectively communicate with all levels of the organization and with all department units on a regular basis regarding marketing campaigns and projects.

• Time Management – Must be able to determine accurate time estimate to internal customers regarding project completion and be able to meet those established schedules. Is relied upon to complete tasks in an efficient matter and be accountable for their actions as well as prioritize based on the needs of the business.

• Problem Solving – Responsible for researching and taking the initiative to solve issues such as web site performance issues, campaign performance and project timelines,

• Attention to Detail – Will have strong attention to detail regarding campaigns, creative, project plans.

REQUIRED:
• 7+ years marketing experience in web environment.
• Bachelors degree in Marketing or related area. MBA is also desired but not required.
• Hands-on experience managing campaigns across multiple online channels.
• Experience in online consumer media and demonstrated success in online traffic acquisition marketing.
• Solid understanding of user-site flow dynamics and optimization.
• Database Marketing & Customer segmentation.
• Experience in online consumer media and demonstrated success in online traffic acquisition marketing.
• Proven success with keyword research and optimizing search engine marketing campaigns through organic and paid marketing programs.
• Ability to create, analyze and communicate site analytics and performance metrics.
• Ability to design large traffic campaigns and dig deep with analytics.
• Strong understanding of web development process.
• Above average analytical, quantitative, verbal and written communication skills.
• P&L management.
• Excellent communication skills needed to work with a team in a fast-paced environment, yet have the ability to work productively on your own.

Education Requirements: Bachelor’s degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience. Masters in Business, Finance, Economics, Statistics, Marketing, or equivalent experience a plus.

PREFERRED:
• Business to Business marketing
• Financial Services Marketing

To be considered for this position, please apply at www.transfirst.com

Category:Sales
Status: Full Time, Permanent
Location: Denver/Boulder, United States

Parallel Path Corporation, a growing, successful online marketing agency in Boulder, is looking for an experienced, highly talented and enthusiastic sales leader to join our team. We are looking for technically based sales professional who loves a challenge and possesses the passion, tenacity, drive, and confidence it takes to take us to new heights.

You will generate new accounts and service existing accounts of all sizes by helping companies succeed with their Internet marketing efforts.

This is a high profile, full time, sales position that you will be responsible for successful outcomes with current and potential clients.

You should have excellent understanding and experience with fundamental practices in the Internet marketing field, including Search Engine Optimization (SEO), Pay Per Click (PPC), Social Media, Web Site conversion optimization, affiliate management, rich media creation and media buys and distribution, etc.

Responsibilities and Duties:
- Identify and develop local, regional and national prospects
- Contact, needs assessment, quoting, and closing of client opportunities
- Manage and respond to inbound inquires resulting in new clients
- Generate new leads and opportunities with targeted industries
- Client account management to actively manage and grow client accounts
- Maintain industry and product knowledge and adjust sales strategy to changing market conditions and competitive issues
- Develop and improve sales strategies for Parallel Path
- Identify and support sales and marketing activities such as networking events, trade shows, and seminars
- Develop sales strategy and roll out of future products including a targeted, proprietary, web-based product
- Some travel required (less than 25%)
- Salary plus commission (50 / 50 split)

Company Description
Parallel Path, a Denver/Boulder Internet Marketing Agency based in Colorado, offers in-depth expertise, high-touch service, and a personalized mix of cutting edge internet marketing strategies to attract qualified prospects, drive traffic to your web site, convert leads into sales, perform market research, and extend brand awareness.

- Local candidates only, no relocation (Greater Denver Area).
- No third party applications.
Experience

- Minimum 3 years successful sales experience for Interactive Marketing
- The ability to manage multiple, diverse sales events simultaneously
- Strong knowledge of current practices for SEO, PPC, Internet ad networks, affiliates, and other internet marketing techniques
- Experience selling to executive-level individuals
- Working experience with a sales management system such as SalesForce.com
- Bachelor degree plus a minimum 3-5 years of outstanding work
- Excellent presentation and negotiation skills selling to business accounts
Contact

Parallel Path Corporation
Name: Brian Cleveland
Email: Contact
Phone: (303) 396-1111
Fax: (303) 444-1565

More info on the SEMPO Job Board