Archive for the ‘Analytics’ Category

Canon Communications’ Digital Media team is seeking an energetic, proactive and creative SEO (Search Engine Optimization) Analyst to join our team. This is a perfect position for a search expert looking to grow their skill set by supporting multiple business to business properties. This person will set Canon’s natural search marketing strategy, oversee all aspects of the company’s SEO efforts, and lead development of processes and recommendations.

The ideal candidate must be passionate about SEO, SMO and be genuinely interested in keeping abreast of the latest changes in the space in order to learn and experiment with new strategies.

RESPONSIBILITIES

* Develop and implement SEO/SMO strategies and tactics.
* Analyze the opportunity for growing our organic traffic on Google, Yahoo, Bing, etc
* Develop SEO recommendations to new/modified content pages, products and organic campaigns
* Work with cross-functional teams, project & product managers to optimize site content in a search-friendly manner
* Train clients on best practices in SEO
* Perform SEO Site Audit, analysis and provide recommendations
* Assist in developing unique content to increase relevance in search results
* Research search behavior through keyword analysis and trending
* Prepare and maintain weekly and monthly SEO reports.
* Continually monitor new advancements in SEO
* Effectively communicate work status to management
* Develop competitor reports, by analyzing competitor information, identifying trends, and recommending changes
* Link analysis and recommendations: checking internal sections, pages and blogs for link building potential.
* Search for and approach relevant websites in order to build link popularity. Written and verbal skills are crucial for this task.

SPECIFIC QUALIFICATIONS

* 4 or more years SEO experience
* 2 or more years SMO experience
* Bachelors degree in Computer Science, MIS/CIS, Marketing a plus, but not necessarily required, or equivalent work experience
* Clear and effective written and verbal communication skills and ability to interact with all levels of end users and technical resources.
* Excellent organizational and time management skills and the ability to multi-task.
* Strong knowledge of Excel required
* Basic Web design and development knowledge required.
* Deep Passion for SEO is a MUST
* Strong Social Networking skills and active participation in Social Networks such as but not limited to: Twitter, Youtube, stumbleupon, fark, news social sites, etc..
* Strong SEO Copywriting skills.
* Familiarity with web analytics tools and concepts
* Adherence to the highest standards of SMO/SEO

Canon offers a compensation and benefits package, including medical, dental, vision, life insurance, short and long term disability, profit sharing and a 401K. Join our team in an environment that encourages your development and recognizes your achievement!

No phone calls please.

Account Manager

Location3 Media is looking for an individual to assist with a variety of fundamental account management tasks for PPC, SEO and social media management. The account manager will serve a cross-service role, assisting with the development, management, optimization and reporting of various client campaigns. Tasks may include keyword and ad copy management, client / competitor research, PPC account development, bid management, on-site optimization, link building, social community development, social media engagement and more. Account manager may also assist with other online marketing initiatives such as mobile marketing, display or web analytics.

Candidates must have 1+ years of experience with paid search (PPC) marketing. Experience with SEO and social media is a major plus. See below for further details.

Responsibilities

PPC duties

* Client / Competitive research
* Develop, maintain and optimize keyword lists
* Account organization and structure development
* Create, test and improve ad copy
* Ongoing optimization of bid management and distribution
* Use proprietary software for tracking, reporting, link swaps, analytics URL coding and more
* Review reporting data and optimize for better visualization and digestion

SEO duties

* Conduct keyword research for all levels of keywords
* Conduct SWOT and technical analyses
* Conduct site architecture optimization
* Perform Webmaster Tools audits
* Brainstorm, edit and syndicate content pieces
* Perform backlink audits
* Train account coordinators, and track all submissions and acquired links from ACs
* Perform link building when necessary
* Review reporting data and create executive summary

Social Duties

* Perform initial research and create benchmarking reports
* Conduct initial development/enhancement of social networks
* Write, edit and upload content pieces
* Daily manual monitoring of social assets and online chatter
* Daily maintenance and engagement on social networks
* Coordinate with creative and tech teams for various elements
* Review reporting data and optimize for better visualization and digestion

Display Duties

* Traffic according to the brief
* Develop creative sets and rules, and upload creative into the library
* Daily monitoring and optimization of the ad server interface to ensure all campaigns are tracking correctly
* Monitoring delivery to ensure no spikes are occurring
* Keep all reports up to date, accurate and on schedule per internal and client request

Requirements

* 1+ years experience with PPC
* Google Adwords / Adwords Editor experience
* In-depth knowledge of Excel (including pivot tables)
* Experience with Google Analytics
* Familiarity with SEO and social media
* Enthusiasm for the industry and life in general
* Ability to work under pressure and multi-task
* Ability to work well with others while maintaining degree of autonomy

Preferred

* Google Advertising Fundamentals Exam – Qualified Individual
* Google Search Advertising Advanced Exam – Qualified Individual
* Agency experience / multiple client management environment
* Experience with performance (conversion) based PPC optimization
* Experience with Bing, Yahoo, and other search engines / distribution
* Experience with link building
* Experience with SEO keyword research
* Experience with Twitter, Facebook, LinkedIn and YouTube on a personal and professional level
* Experience with WordPress
* Experience with monitoring software

Compensation: salary; commensurate with experience

If you qualify, please send your credentials to careers@location3.com. Include a brief explanation of what you can bring to our company and how you’ll fit in. No phone calls about this position, please.

Fusionbox is hiring mid-level and a junior-level full-time search engine marketers to help our clients achieve ranking, traffic, and website goals through white hat SEO techniques, keyword research, on-site optimizing, link-building, PPC campaigns, social media efforts, and usability.

Duties:

* Create and implement SEM campaigns for Fusionbox clients
* Link-building
* PPC management
* On-site SEO
* Social media marketing
* Writing press releases and blog posts
* Analytics reporting

Qualifications:

* PPC management experience
* Experience writing press releases and web copy
* Social media savvy
* Extensive knowledge of Google Analytics
* Excellent written and verbal communication skills
* High standard of customer service
* Ability to conceptualize and implement SEM plans with little direction
* Solid base of marketing knowledge

Fusionbox is a Denver SEO company experiencing continued growth. We’re a lively bunch of web nerds that has fun and works hard. We’re looking for someone that shares our passion for emerging web technologies, usability, and customer-focus.-

If you’d like to join our Denver SEO team, please send fusionbox your resume, salary requirements, and cover letter.

For more information, see the Fusionbox job announcement.

Search Analyst

The Search position is a uniter, working with members of the creative, account and development teams to develop and execute solutions for clients’ strategic digital needs. This position is responsible to lead and execute search programs. This position is deeply integrated with analytics responsibilities tying campaign efforts to campaign results for modification and progressive advancement of campaigns.

Working Relationships
• Works closely with project management, creative and account service staff
• Reports to Manager of ASG

Qualifications
• Ability to thrive in a dynamic, fast-paced working environment
• Curious by nature, desirous to learn, dissect and then learn more
• Robust understanding of the Internet
• Strong analytical, verbal and written communication skills
• Systematic thinker, analytical mind
• Details, details, details
• Strong computer skills & proficient use of Microsoft Office a must
• Must be able to effectively prioritize and manage multiple projects simultaneously, and have the ability to keep up with changing prioritization and last-minute adjustments
• Experience managing content via content management systems a plus, but not required
• Working understanding of Web languages a plus, but not required
• Minimum of a BA/BS degree; Marketing, Business or Communications degree preferred
• 5+ years of online and/or website experience

Responsibilities & Duties
• Responsible for campaign development, along with account and creative teams
• Acts as a leader and advocate for the value of Search and Analytics across all assigned projects and throughout Agency interactions.
• Responsible for JR Digital Producers on boarding, education and performance related to search and analytics and assigned projects/tasks.
• Develops strategy behind Web analytics implementation and reports, offering insights in to data and developing trends
• Works with account and media teams to develop strategic approach and measurement to digital media components, including Pay-Per-Click, Contextual Advertising and Placement targeted programs
• Coordinate with internal teams to create business requirements for related projects leveraging past experience and continuous learning of online user experience best practices
• Implement and manage online media campaigns and programs for key clients (e.g., pay-per- click search engine marketing, paid inclusion, organic search engine optimization and other pay-for-performance marketing)
• Maintain internal and external deadlines of associated projects
• Facilitates the management of daily tasks
• Develop and maintain strong vendor relationships
• Stay up to date on the latest industry information, including distribution of industry research to team members
• Ensure quality across a variety of digital mediums in a combined effort with the Creative and Account Teams
• Analyze and report the success of online marketing efforts to clients
• General support to all our digital projects, including collecting assets & content, coordinating media

The Benefits
• Competitive salary and comprehensive benefits package
• Training and hands-on experience with some of the top Industry tools
• Work with top clients utilizing cutting-edge technology with plenty of room for growth
• Dynamic, creative, work-hard play-hard environment where your talent will be valued

Search Analyst

SEO Strategist

Novus Biologicals is based in Littleton, CO and is a rapidly growing biotech company in need of an SEO Strategist to grow our web presence to the scientific research community worldwide. The ideal candidate will define search optimization and marketing opportunities and solutions for the novusbio.com website. They will research keywords and analyze competing web sites to assist in determining content requirements for Novus Biologicals, as well as analyze traffic logs, landing pages and develop plans to increase overall traffic to the site.

This will be both a strategic and a “hands-on” position, in that the candidate will not only need to develop a plan (in collaboration with our SEO consultants), but execute on that plan as well. This will include, but not necessarily limited to, on-site optimization, off-site optimization (link acquisition and content sharing), web analytics, conversion, pay-per-click, usability, social networking, blogs and statistical sampling surveys.

The candidate will periodically be asked to analyze competitive web sites to assess the state of the market and better help define content and search marketing strategies for novusbio.com.

This person should be well versed in all aspects of “white hat” SEO techniques. The candidate will also have a well developed technical knowledge and a desire to continually learn the latest technologies and online marketing trends.
To succeed in this role requires a combination of technical and marketing knowledge, and persuasive qualities; enabling him/her to scope the landscape, define a vision and strategy, win acceptance of that strategy, and execute against the approved plan.

This position will report to the Vice President of Marketing, but will need to collaborate closely and collegially with editorial and development team members, as well as third-party vendors.

Responsibilities
Attaining and exceed (quality) unique visitors, work with the rest of the Novus Biologicals team, and develop and execute an overall SEO plan for the website.

Execute Novus’ ongoing site-wide SEO efforts, including tracking measurement metrics, analyzing results, and working with technology and product management resources to optimize natural search results and increase traffic to the website. This will include everything from working to optimize code and content resources on the novusbio.com website, to establishing contacts on how to disseminate and develop relationships with other websites to increase links and traffic to novusbio.com.

Focus on natural search rankings, but creating and monitoring PPC campaigns will be an important part of the position.

Administer sampling and survey research on website to measure quality of traffic. Generate and disseminate management reporting to ensure that the wider team is aware of campaign performance trends.

Stay on top of all search marketing trends that relate to the Novus website to develop strategies that can be implemented to increase site traffic and conversion.

Requirements
• Bachelors Degree
• Based in the Denver area
• 4-5 years experience in search marketing
• Deep knowledge of SEM and SEO as well as a working knowledge of current and emerging trends and technologies
• Knowledge with technical aspects of search engines
• Experience using Google AdWords
• Expert in the use of Google Analytics
• Experience with A/B and/or multivariate testing
• Experience with landing pages and site maps
• Strong written and verbal communication and analytical skills
• Demonstrated track record of creative problem solving
• Strong attention to detail, excellent organization skills, and ability to manage multiple projects/responsibilities
• Self-starter approach, with ability to consistently meet and exceed objectives and take on more responsibility as time permits
• Sense of humor

Benefits
• Medical and Dental Insurance
• 401(k)
• Flexible Spending Accounts
• Life and AD&D Insurance
• Paid Time Off
• Paid Holidays
• Professional Development/Travel Funds

Application Procedure
All qualified individuals, please submit your resume to jobs@novusbio.com

Company Information
Novus Biologicals
8100 Southpark Way, Suite A-8
Littleton, CO 80120
(p) 303-730-1950
(f) 303-730-1966
www.novusbio.com

Company Name TransFirst, LLC
Job Category Marketing
Location Louisville, CO
Position Type Full-Time, Employee
Experience 5-10 Years Experience
Date Posted February 23, 2010

Online Marketing Director is the key partner to the SVP, Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email. A position where that will call on strategic and tactical execution, this person will design and execute a broad range of campaigns to facilitate customer acquisition.

ESSENTIAL JOB RESPONSIBILITIES, DUTIES, TASKS:
• Development and execution of strategies for customer acquisition & customer retention aligned with business strategy.
• Lifetime value analysis and retention, customer-centric initiative development and implementation.
• A/B Testing and product development.
• Reporting and analyzing acquisition metrics and profitability
• Executing the email contact strategy for re-marketing/reactivation of database prospects
• Link Building and affiliate/social media outreach
• Consult with key internal executives regarding development & alignment of multi-channel marketing programs across digital channels (e.g., site, banners, search, e-mail)

• Manage marketing/media vendor relationships
• Analyze and interpret marketing program results to drive future client marketing strategies
• Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts

SUPERVISING FUNCTIONS: Yes

CRITICAL CORE COMPETENCIES:
• Communication – Effectively communicate with all levels of the organization and with all department units on a regular basis regarding marketing campaigns and projects.

• Time Management – Must be able to determine accurate time estimate to internal customers regarding project completion and be able to meet those established schedules. Is relied upon to complete tasks in an efficient matter and be accountable for their actions as well as prioritize based on the needs of the business.

• Problem Solving – Responsible for researching and taking the initiative to solve issues such as web site performance issues, campaign performance and project timelines,

• Attention to Detail – Will have strong attention to detail regarding campaigns, creative, project plans.

REQUIRED:
• 7+ years marketing experience in web environment.
• Bachelors degree in Marketing or related area. MBA is also desired but not required.
• Hands-on experience managing campaigns across multiple online channels.
• Experience in online consumer media and demonstrated success in online traffic acquisition marketing.
• Solid understanding of user-site flow dynamics and optimization.
• Database Marketing & Customer segmentation.
• Experience in online consumer media and demonstrated success in online traffic acquisition marketing.
• Proven success with keyword research and optimizing search engine marketing campaigns through organic and paid marketing programs.
• Ability to create, analyze and communicate site analytics and performance metrics.
• Ability to design large traffic campaigns and dig deep with analytics.
• Strong understanding of web development process.
• Above average analytical, quantitative, verbal and written communication skills.
• P&L management.
• Excellent communication skills needed to work with a team in a fast-paced environment, yet have the ability to work productively on your own.

Education Requirements: Bachelor’s degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience. Masters in Business, Finance, Economics, Statistics, Marketing, or equivalent experience a plus.

PREFERRED:
• Business to Business marketing
• Financial Services Marketing

To be considered for this position, please apply at www.transfirst.com

Online Marketing Manager

Location:

Denver, CO 80209

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Employee Type:

Full-Time

Industry:

Not for Profit – Charitable
Healthcare – Health Services

Manages Others:

No

Job Type:

Marketing
Nonprofit – Social Services

Education:

4 Year Degree

Experience:

At least 5 year(s)

Post Date:

9/3/2009

Contact Information

Contact:

Human Resources

Ref ID:

200-OnlineMrktgMngr

Fax:

(303) 698-6122

Requirements

Qualification / Experience:

Successful candidates should possess a Bachelor’s degree and a minimum of five years of progressive experience in online marketing with an emphasis on e-mail marketing and social networking.

• Proficient knowledge of Microsoft Office suite and experience with e-mail software systems are required.
• Proficiency with HTML is required.
• Experience with business systems — CMS, CRM, ad delivery — and in project management is highly preferred.
• Familiarity with Google Analytics, SEO and SEM is preferred.

Resumes:

Please e-mail or fax Cover Letter, Resume and Salary Requirements — reference “Online Marketing Manager” in your correspondence.

No calls please. Only candidates selected for further consideration will be contacted. Salary commensurate with experience. Excellent benefits.         EOE M/F/D/V

Human Resources

[Click Here to Email Your Resumé]

303-698-6122 (fax)

SEO/SEM

Fusionbox is looking for a full-time search engine marketer to help our clients achieve ranking, traffic, and website goals through white hat SEO techniques, keyword research, on-site optimizing, link-building, PPC campaigns, social media efforts, and usability.

Fusionbox has a team of front-end, and back-end developers, so there isn’t a need for programming skills, although an understanding of HTML and CSS would be helpful.

Duties:

Qualifications:

Fusionbox is a web development company located in downtown Denver experiencing continued growth. We’re a lively bunch of web nerds that has fun and works hard. We’re looking for someone that shares our passion for emerging web technologies, usability, and customer-focus.

If you’d like to join our team, please send your resume, salary requirements, and cover letter to mike@fusionbox.com.

Director of Online Marketing and Sales
Organization : Corporate

Primary Location : Colorado-Broomfield

Schedule : Full-time

Pay Rate : DOE

Housing Available : No

Description :
The Director of Online Marketing for Vail Resorts will lead the rapid growth of the 5 mountain brands (Vail, Beaver Creek, Breckenridge, Keystone, Heavenly) and all corporate initiatives (i.e. snow.com, Epic Pass) in the virtual world. The successful candidate will be an expert in creating active and engaging social community networks based on our lifestyle offerings hosted on our collective websites. The candidate will be instrumental in creating the websites that deliver the Vail Resorts brand experiences and drive engagement and ultimately planning and booking to the bottom line. Proven expertise in display advertising, SEO/SEM and other emerging platforms in capturing interest and demand will be critical to activate involvement and transaction in our collective products and offerings.

Responsibilities:

* Online Business Strategy: Develop Vail Resorts’ collective strategy to leverage the Internet for the marketing and sales of its portfolio of services and products.
* Online Guest Experience: Lead Vail Resorts’ various marketing organizations to optimize the guest experience on its websites and maximize online sales.
* Establish best practices and standards; Identify new technologies to employ across the company’s websites; Capitalize on opportunities to invest collectively in new functionality; Implement user testing and research.
* Analyze and report website usage data including a rigorous ROI.
* Online/Offline Integration: Partner with central reservations, ticketing and other offline businesses to integrate the online and offline experience for our guests.
* Customer Relationship Management: Partner with Marketing Services to implement our CRM strategy online and to ensure the integration of our online CRM efforts with our offline efforts.
* Web Technology Platform: Partner with internal IT to develop the company’s web technology platform.
* Online Marketing: Lead the company’s online marketing efforts including: Strategy, Advertising media planning and buying, Creative development, management/trafficking, Paid search, Organic search, Measurement/analysis/reporting.
* Agency Management: Lead/support/coordinate various marketing organizations relationships with web design/development agencies.
* Budget Management: Manage expense and capital budgets totaling more than $2 million.
* Manage additional projects as assigned by the CMO

Qualifications :

* Minimum of 10 years of experience in marketing, business development and/or business strategy, including a minimum of five (5) years of experience in e-commerce or online marketing, with responsibility for user experience development/management, e-commerce, online marketing and/or online business strategy. Experience managing the development of marketing plans, print advertising, Internet marketing plans, promotions and collateral materials is preferred. Experience with online video generation.
* Four-year college degree is required;focus in marketing, computer science, behavioral science or research is beneficial. Masters-level degree preferred.
* Excellent communication skills, including experience presenting to senior-level audiences.
* Experience managing staff and proven success in leadership. Proven ability to collaborate well across functions and departments, to work as part of a team, and to lead teams in achieving goals. Experience managing many projects simultaneously to successful execution. Familiarity with the travel industry, and the online travel customer decision-making process is helpful.
* Active interest in skiing, snowboarding and travel is helpful.
* Travel to our various resorts and lodging properties will be required weekly.
* SUPERVISORY REQUIREMENTS: Reports directly to the CMO, supervises 3 manager positions and one coordinator position. Dotted-line relationship with 5 mountain brand online teams.

Apply for the position here

Rivet Software, Inc.
6 months
Contract to Permanent

Responsibilities:
•Responsible for Rivet’s Search Engine Marketing (SEM) (cost per click/cpc), Search Engine Optimization (SEO), Web Content Management, Web Analytics and Social Media
•Assist with the strategy, planning and reporting of campaigns, as well as responsibility for the ongoing optimization of campaigns
•Research new advertising channels or platforms to be considered
•Assist in viral marketing tactics by writing and routing press releases, posting blogs, research areas for banner advertising, etc

Requirements:
•Bachelor’s degree in Marketing or related field and one to two years’ related SEM and SEO experience and/or training
•Knowledge of SEO, SEM, Web Content Management, Web Analytics and Social Media
•Experience with CPC advertising networks, specifically Google Adwords
•Good writer – strong command of English language, while understanding advertising and marketing language. Excellent writing and grammar skills needed.
•Strong editorial eye and attention to detail
•Analytical thinker – able to come up with solutions
•Quick learner – self motivated and able to multitask on several projects

Press Releases,  Web Content,  Content Management,  Adwords,  Viral Marketing,  Banner Advertising,  Search Engine Optimization

Apply for this position