Archive for the ‘Email Marketing’ Category
Marketing Manager: TransFirst, LLC
February 25th, 2010 | 
Author: Company Name TransFirst, LLC
Job Category Marketing
Location Louisville, CO
Position Type Full-Time, Employee
Experience 5-10 Years Experience
Date Posted February 23, 2010
Online Marketing Director is the key partner to the SVP, Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email. A position where that will call on strategic and tactical execution, this person will design and execute a broad range of campaigns to facilitate customer acquisition.
ESSENTIAL JOB RESPONSIBILITIES, DUTIES, TASKS:
• Development and execution of strategies for customer acquisition & customer retention aligned with business strategy.
• Lifetime value analysis and retention, customer-centric initiative development and implementation.
• A/B Testing and product development.
• Reporting and analyzing acquisition metrics and profitability
• Executing the email contact strategy for re-marketing/reactivation of database prospects
• Link Building and affiliate/social media outreach
• Consult with key internal executives regarding development & alignment of multi-channel marketing programs across digital channels (e.g., site, banners, search, e-mail)
• Manage marketing/media vendor relationships
• Analyze and interpret marketing program results to drive future client marketing strategies
• Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts
SUPERVISING FUNCTIONS: Yes
CRITICAL CORE COMPETENCIES:
• Communication – Effectively communicate with all levels of the organization and with all department units on a regular basis regarding marketing campaigns and projects.
• Time Management – Must be able to determine accurate time estimate to internal customers regarding project completion and be able to meet those established schedules. Is relied upon to complete tasks in an efficient matter and be accountable for their actions as well as prioritize based on the needs of the business.
• Problem Solving – Responsible for researching and taking the initiative to solve issues such as web site performance issues, campaign performance and project timelines,
• Attention to Detail – Will have strong attention to detail regarding campaigns, creative, project plans.
REQUIRED:
• 7+ years marketing experience in web environment.
• Bachelors degree in Marketing or related area. MBA is also desired but not required.
• Hands-on experience managing campaigns across multiple online channels.
• Experience in online consumer media and demonstrated success in online traffic acquisition marketing.
• Solid understanding of user-site flow dynamics and optimization.
• Database Marketing & Customer segmentation.
• Experience in online consumer media and demonstrated success in online traffic acquisition marketing.
• Proven success with keyword research and optimizing search engine marketing campaigns through organic and paid marketing programs.
• Ability to create, analyze and communicate site analytics and performance metrics.
• Ability to design large traffic campaigns and dig deep with analytics.
• Strong understanding of web development process.
• Above average analytical, quantitative, verbal and written communication skills.
• P&L management.
• Excellent communication skills needed to work with a team in a fast-paced environment, yet have the ability to work productively on your own.
Education Requirements: Bachelor’s degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience. Masters in Business, Finance, Economics, Statistics, Marketing, or equivalent experience a plus.
PREFERRED:
• Business to Business marketing
• Financial Services Marketing
To be considered for this position, please apply at www.transfirst.com
Online Marketing Manager
Online Marketing Manager
National Mutliple Sclerosis Society
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Healthcare – Health Services
Nonprofit – Social Services
We are seeking an Online Marketing Manager to be based out of our Denver, CO location.
Responsibilities:
Will work with assigned departments/departmental stakeholders to plan, develop and execute an array of strategically sound online marketing deliverables to create affinity with key targets/audiences. Online channels include but are not limited to: e-mail marketing, social media, blogging. Help identify and implement the appropriate assessment tools and methodology the Society should use to better target, influence and engage key online groups to achieve the mission.
Develop, monitor and manage online project schedules, including cross-functional deliverables, vendor management, timeline checkpoints, rollouts and communication, as well as accessibility and localization by and for the chapters or other affiliated constituencies.
Internalize and champion the Society’s branding and positioning strategies, as well as core themes and messages with internal and external constituents and stakeholders across all projects and deliverables. Consistently use and strengthen our market position to achieve and exceed desired outcomes and results.
Guide and support training and consultation to help influence the consistent use and best practice of marketing principles and processes with all department stakeholders and across all project/program team members.
Requirements
Qualification / Experience:
Successful candidates should possess a Bachelor’s degree and a minimum of five years of progressive experience in online marketing with an emphasis on e-mail marketing and social networking.
- Proficient knowledge of Microsoft Office suite and experience with e-mail software systems are required.
- Proficiency with HTML is required.
- Experience with business systems — CMS, CRM, ad delivery — and in project management is highly preferred.
- Familiarity with Google Analytics, SEO and SEM is preferred.
Resumes:
Please e-mail or fax Cover Letter, Resume and Salary Requirements — reference “Online Marketing Manager” in your correspondence.
No calls please. Only candidates selected for further consideration will be contacted. Salary commensurate with experience. Excellent benefits. EOE M/F/D/V
Human Resources
[Click Here to Email Your Resumé]
303-698-6122 (fax)
Senior Web Analyst at DexKnows, Denver
2009-05-19
Business.com
Denver,CO,US
Research, analyze, and report on both website consumer usage and advertiser product performance. The reports and analysis are essential to optimizing paid traffic spend, proving advertiser value, and improving the consumer website experience. Must have a passion for digging into data to identify anomalies and/or trends that will drive key business initiatives. Must be a quick learner, detail oriented, and strategically focused. Flexibility and the ability to meet deadlines are critical.
Responsibilities
* Publish monthly traffic performance reports by collecting and integrating data from various sources.
* Execute ad-hoc analyses to support advertiser value/performance, traffic source performance, and the competitive market space.
* Create traffic forecast models for both the desktop and mobile platforms.
* Perform deep-dive and exploratory analyses such as traffic source lifetime cost.
* Define website tracking and reporting requirements.
Skills/Qualifications
* Bachelor’s degree
* 3+ years of Internet marketing and/or product management experience. Knowledge of SEO, PPC, and/or Affiliate programs is critical.
* 3+ years experience with web metrics and/or web analytics tools such as Omniture, WebTrends, Google Analytics, or Coremetrics.
* Advanced MS Excel and PowerPoint skills, VB Script a plus.
* Exp. querying relational databases with MS Access, SQL, or other reporting tools.
Posted in Denver, Email Marketing, Viral Marketing | 
Tags: Affiliate Marketing, Analytics, PPC, SEO | 
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