Online Marketing Director is the key partner to the SVP, Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email. A position where that will call on strategic and tactical execution, this person will design and execute a broad range of campaigns to facilitate customer acquisition.

ESSENTIAL JOB RESPONSIBILITIES, DUTIES, TASKS:
• Development and execution of strategies for customer acquisition & customer retention aligned with business strategy.
• Lifetime value analysis and retention, customer-centric initiative development and implementation.
• A/B Testing and product development.
• Reporting and analyzing acquisition metrics and profitability
• Executing the email contact strategy for re-marketing/reactivation of database prospects
• Link Building and affiliate/social media outreach
• Consult with key internal executives regarding development & alignment of multi-channel marketing programs across digital channels (e.g., site, banners, search, e-mail)

• Manage marketing/media vendor relationships
• Analyze and interpret marketing program results to drive future client marketing strategies
• Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts

SUPERVISING FUNCTIONS: Yes

CRITICAL CORE COMPETENCIES:
• Communication – Effectively communicate with all levels of the organization and with all department units on a regular basis regarding marketing campaigns and projects.

• Time Management – Must be able to determine accurate time estimate to internal customers regarding project completion and be able to meet those established schedules. Is relied upon to complete tasks in an efficient matter and be accountable for their actions as well as prioritize based on the needs of the business.

• Problem Solving – Responsible for researching and taking the initiative to solve issues such as web site performance issues, campaign performance and project timelines,

• Attention to Detail – Will have strong attention to detail regarding campaigns, creative, project plans.

REQUIRED:
• 7+ years marketing experience in web environment.
• Bachelors degree in Marketing or related area. MBA is also desired but not required.
• Hands-on experience managing campaigns across multiple online channels.
• Experience in online consumer media and demonstrated success in online traffic acquisition marketing.
• Solid understanding of user-site flow dynamics and optimization.
• Database Marketing & Customer segmentation.
• Experience in online consumer media and demonstrated success in online traffic acquisition marketing.
• Proven success with keyword research and optimizing search engine marketing campaigns through organic and paid marketing programs.
• Ability to create, analyze and communicate site analytics and performance metrics.
• Ability to design large traffic campaigns and dig deep with analytics.
• Strong understanding of web development process.
• Above average analytical, quantitative, verbal and written communication skills.
• P&L management.
• Excellent communication skills needed to work with a team in a fast-paced environment, yet have the ability to work productively on your own.

Education Requirements: Bachelor’s degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience. Masters in Business, Finance, Economics, Statistics, Marketing, or equivalent experience a plus.

PREFERRED:
• Business to Business marketing
• Financial Services Marketing

To be considered for this position, please apply at www.transfirst.com

Location:

Denver, CO 80209

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Employee Type:

Full-Time

Industry:

Not for Profit – Charitable
Healthcare – Health Services

Manages Others:

No

Job Type:

Marketing
Nonprofit – Social Services

Education:

4 Year Degree

Experience:

At least 5 year(s)

Post Date:

9/3/2009

Contact Information

Contact:

Human Resources

Ref ID:

200-OnlineMrktgMngr

Fax:

(303) 698-6122

Requirements

Qualification / Experience:

Successful candidates should possess a Bachelor’s degree and a minimum of five years of progressive experience in online marketing with an emphasis on e-mail marketing and social networking.

• Proficient knowledge of Microsoft Office suite and experience with e-mail software systems are required.
• Proficiency with HTML is required.
• Experience with business systems — CMS, CRM, ad delivery — and in project management is highly preferred.
• Familiarity with Google Analytics, SEO and SEM is preferred.

Resumes:

Please e-mail or fax Cover Letter, Resume and Salary Requirements — reference “Online Marketing Manager” in your correspondence.

No calls please. Only candidates selected for further consideration will be contacted. Salary commensurate with experience. Excellent benefits.         EOE M/F/D/V

Human Resources

[Click Here to Email Your Resumé]

303-698-6122 (fax)

Research, analyze, and report on both website consumer usage and advertiser product performance. The reports and analysis are essential to optimizing paid traffic spend, proving advertiser value, and improving the consumer website experience. Must have a passion for digging into data to identify anomalies and/or trends that will drive key business initiatives. Must be a quick learner, detail oriented, and strategically focused. Flexibility and the ability to meet deadlines are critical.

Responsibilities

* Publish monthly traffic performance reports by collecting and integrating data from various sources.
* Execute ad-hoc analyses to support advertiser value/performance, traffic source performance, and the competitive market space.
* Create traffic forecast models for both the desktop and mobile platforms.
* Perform deep-dive and exploratory analyses such as traffic source lifetime cost.
* Define website tracking and reporting requirements.

Skills/Qualifications

* Bachelor’s degree
* 3+ years of Internet marketing and/or product management experience. Knowledge of SEO, PPC, and/or Affiliate programs is critical.
* 3+ years experience with web metrics and/or web analytics tools such as Omniture, WebTrends, Google Analytics, or Coremetrics.
* Advanced MS Excel and PowerPoint skills, VB Script a plus.
* Exp. querying relational databases with MS Access, SQL, or other reporting tools.

Apply here