Archive for the ‘Social Media’ Category
SEO (Search Engine Optimization) Analyst at Canon Communications’ Digital Media
October 21st, 2010 | 
Author: Canon Communications’ Digital Media team is seeking an energetic, proactive and creative SEO (Search Engine Optimization) Analyst to join our team. This is a perfect position for a search expert looking to grow their skill set by supporting multiple business to business properties. This person will set Canon’s natural search marketing strategy, oversee all aspects of the company’s SEO efforts, and lead development of processes and recommendations.
The ideal candidate must be passionate about SEO, SMO and be genuinely interested in keeping abreast of the latest changes in the space in order to learn and experiment with new strategies.
RESPONSIBILITIES
* Develop and implement SEO/SMO strategies and tactics.
* Analyze the opportunity for growing our organic traffic on Google, Yahoo, Bing, etc
* Develop SEO recommendations to new/modified content pages, products and organic campaigns
* Work with cross-functional teams, project & product managers to optimize site content in a search-friendly manner
* Train clients on best practices in SEO
* Perform SEO Site Audit, analysis and provide recommendations
* Assist in developing unique content to increase relevance in search results
* Research search behavior through keyword analysis and trending
* Prepare and maintain weekly and monthly SEO reports.
* Continually monitor new advancements in SEO
* Effectively communicate work status to management
* Develop competitor reports, by analyzing competitor information, identifying trends, and recommending changes
* Link analysis and recommendations: checking internal sections, pages and blogs for link building potential.
* Search for and approach relevant websites in order to build link popularity. Written and verbal skills are crucial for this task.
SPECIFIC QUALIFICATIONS
* 4 or more years SEO experience
* 2 or more years SMO experience
* Bachelors degree in Computer Science, MIS/CIS, Marketing a plus, but not necessarily required, or equivalent work experience
* Clear and effective written and verbal communication skills and ability to interact with all levels of end users and technical resources.
* Excellent organizational and time management skills and the ability to multi-task.
* Strong knowledge of Excel required
* Basic Web design and development knowledge required.
* Deep Passion for SEO is a MUST
* Strong Social Networking skills and active participation in Social Networks such as but not limited to: Twitter, Youtube, stumbleupon, fark, news social sites, etc..
* Strong SEO Copywriting skills.
* Familiarity with web analytics tools and concepts
* Adherence to the highest standards of SMO/SEO
Canon offers a compensation and benefits package, including medical, dental, vision, life insurance, short and long term disability, profit sharing and a 401K. Join our team in an environment that encourages your development and recognizes your achievement!
No phone calls please.
Posted in Analytics, Denver, SEO, SEO Jobs, Social Media, Viral Marketing | 
Tags: Denver SEO, denver seo jobs, seo jobs | 
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Account Manager position at Location3 Media
Account Manager
Location3 Media is looking for an individual to assist with a variety of fundamental account management tasks for PPC, SEO and social media management. The account manager will serve a cross-service role, assisting with the development, management, optimization and reporting of various client campaigns. Tasks may include keyword and ad copy management, client / competitor research, PPC account development, bid management, on-site optimization, link building, social community development, social media engagement and more. Account manager may also assist with other online marketing initiatives such as mobile marketing, display or web analytics.
Candidates must have 1+ years of experience with paid search (PPC) marketing. Experience with SEO and social media is a major plus. See below for further details.
Responsibilities
PPC duties
* Client / Competitive research
* Develop, maintain and optimize keyword lists
* Account organization and structure development
* Create, test and improve ad copy
* Ongoing optimization of bid management and distribution
* Use proprietary software for tracking, reporting, link swaps, analytics URL coding and more
* Review reporting data and optimize for better visualization and digestion
SEO duties
* Conduct keyword research for all levels of keywords
* Conduct SWOT and technical analyses
* Conduct site architecture optimization
* Perform Webmaster Tools audits
* Brainstorm, edit and syndicate content pieces
* Perform backlink audits
* Train account coordinators, and track all submissions and acquired links from ACs
* Perform link building when necessary
* Review reporting data and create executive summary
Social Duties
* Perform initial research and create benchmarking reports
* Conduct initial development/enhancement of social networks
* Write, edit and upload content pieces
* Daily manual monitoring of social assets and online chatter
* Daily maintenance and engagement on social networks
* Coordinate with creative and tech teams for various elements
* Review reporting data and optimize for better visualization and digestion
Display Duties
* Traffic according to the brief
* Develop creative sets and rules, and upload creative into the library
* Daily monitoring and optimization of the ad server interface to ensure all campaigns are tracking correctly
* Monitoring delivery to ensure no spikes are occurring
* Keep all reports up to date, accurate and on schedule per internal and client request
Requirements
* 1+ years experience with PPC
* Google Adwords / Adwords Editor experience
* In-depth knowledge of Excel (including pivot tables)
* Experience with Google Analytics
* Familiarity with SEO and social media
* Enthusiasm for the industry and life in general
* Ability to work under pressure and multi-task
* Ability to work well with others while maintaining degree of autonomy
Preferred
* Google Advertising Fundamentals Exam – Qualified Individual
* Google Search Advertising Advanced Exam – Qualified Individual
* Agency experience / multiple client management environment
* Experience with performance (conversion) based PPC optimization
* Experience with Bing, Yahoo, and other search engines / distribution
* Experience with link building
* Experience with SEO keyword research
* Experience with Twitter, Facebook, LinkedIn and YouTube on a personal and professional level
* Experience with WordPress
* Experience with monitoring software
Compensation: salary; commensurate with experience
If you qualify, please send your credentials to careers@location3.com. Include a brief explanation of what you can bring to our company and how you’ll fit in. No phone calls about this position, please.
Posted in Account Management, Analytics, Denver, Keyword Research, Link Building, Locations, Mobile SEO, PPC, SEO, SEO Jobs, Social Media, Viral Marketing |
Tags: Denver SEO, PPC, SEO, SMO |
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Fusion box is hiring two search engine marketers
Fusionbox is hiring mid-level and a junior-level full-time search engine marketers to help our clients achieve ranking, traffic, and website goals through white hat SEO techniques, keyword research, on-site optimizing, link-building, PPC campaigns, social media efforts, and usability.
Duties:
* Create and implement SEM campaigns for Fusionbox clients
* Link-building
* PPC management
* On-site SEO
* Social media marketing
* Writing press releases and blog posts
* Analytics reporting
Qualifications:
* PPC management experience
* Experience writing press releases and web copy
* Social media savvy
* Extensive knowledge of Google Analytics
* Excellent written and verbal communication skills
* High standard of customer service
* Ability to conceptualize and implement SEM plans with little direction
* Solid base of marketing knowledge
Fusionbox is a Denver SEO company experiencing continued growth. We’re a lively bunch of web nerds that has fun and works hard. We’re looking for someone that shares our passion for emerging web technologies, usability, and customer-focus.-
If you’d like to join our Denver SEO team, please send fusionbox your resume, salary requirements, and cover letter.
For more information, see the Fusionbox job announcement.
Posted in Analytics, Article Writing, Coding, Denver, Link Building, Locations, PPC, Press Releases, SEO, SEO Jobs, Skills, Social Media |
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Marketing Manager: TransFirst, LLC
Company Name TransFirst, LLC
Job Category Marketing
Location Louisville, CO
Position Type Full-Time, Employee
Experience 5-10 Years Experience
Date Posted February 23, 2010
Online Marketing Director is the key partner to the SVP, Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email. A position where that will call on strategic and tactical execution, this person will design and execute a broad range of campaigns to facilitate customer acquisition.
ESSENTIAL JOB RESPONSIBILITIES, DUTIES, TASKS:
• Development and execution of strategies for customer acquisition & customer retention aligned with business strategy.
• Lifetime value analysis and retention, customer-centric initiative development and implementation.
• A/B Testing and product development.
• Reporting and analyzing acquisition metrics and profitability
• Executing the email contact strategy for re-marketing/reactivation of database prospects
• Link Building and affiliate/social media outreach
• Consult with key internal executives regarding development & alignment of multi-channel marketing programs across digital channels (e.g., site, banners, search, e-mail)
• Manage marketing/media vendor relationships
• Analyze and interpret marketing program results to drive future client marketing strategies
• Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts
SUPERVISING FUNCTIONS: Yes
CRITICAL CORE COMPETENCIES:
• Communication – Effectively communicate with all levels of the organization and with all department units on a regular basis regarding marketing campaigns and projects.
• Time Management – Must be able to determine accurate time estimate to internal customers regarding project completion and be able to meet those established schedules. Is relied upon to complete tasks in an efficient matter and be accountable for their actions as well as prioritize based on the needs of the business.
• Problem Solving – Responsible for researching and taking the initiative to solve issues such as web site performance issues, campaign performance and project timelines,
• Attention to Detail – Will have strong attention to detail regarding campaigns, creative, project plans.
REQUIRED:
• 7+ years marketing experience in web environment.
• Bachelors degree in Marketing or related area. MBA is also desired but not required.
• Hands-on experience managing campaigns across multiple online channels.
• Experience in online consumer media and demonstrated success in online traffic acquisition marketing.
• Solid understanding of user-site flow dynamics and optimization.
• Database Marketing & Customer segmentation.
• Experience in online consumer media and demonstrated success in online traffic acquisition marketing.
• Proven success with keyword research and optimizing search engine marketing campaigns through organic and paid marketing programs.
• Ability to create, analyze and communicate site analytics and performance metrics.
• Ability to design large traffic campaigns and dig deep with analytics.
• Strong understanding of web development process.
• Above average analytical, quantitative, verbal and written communication skills.
• P&L management.
• Excellent communication skills needed to work with a team in a fast-paced environment, yet have the ability to work productively on your own.
Education Requirements: Bachelor’s degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience. Masters in Business, Finance, Economics, Statistics, Marketing, or equivalent experience a plus.
PREFERRED:
• Business to Business marketing
• Financial Services Marketing
To be considered for this position, please apply at www.transfirst.com
Posted in Affiliate Management, Affiliate Marketing, Analytics, Boulder, Email Marketing, Link Building, Locations, Louisville, PPC, SEO, SEO Jobs, Social Media |
Tags: Affiliate Marketing, Analytics, Email Marketing, PPC, Search Engine Optimization, SEO, Social Media, web marketing |
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Web Community Manager: NutriGenics Group
Job Snapshot
Sales – Marketing
Other Great Industries
Design
Professional Services
Summary
NutriGenics Group provides marketing and management support to the health, nutrition and weight loss industry. Our fast-paced in-house marketing and strategic digital group seeks a dynamic, self-motivated individual with experience and proven track record in managing a web community including social media, content development, writing and editing for the web, blogs and forums.
The Web Community Manager (WCM) will be responsible for developing and managing all web-based content development and execution to create a superior user experience that will consistently lead the industry. The WCM will be responsible developing the voice for all aspects of online presence for several websites in the health and nutrition industry and the social media arena. Responsibilities include managing the community content, crafting site email newsletters and online e-outreach campaigns. In addition to writing, editing, and proofreading site community content, candidate will also work closely with the technical team to maintain site and brand standards with regard to new content or promotion development.
The content manager will work closely with technical, business development, and marketing members of our organization and must be able to successfully work with a degree of ambiguity as the role is shaped and developed. Tasks require strong communication skills, attention to detail and ability to work under tight deadlines.
Primary Responsibilities / Community Content Management
- Create, develop, copyedit, proofread and manage all content for multiple websites (requires working with content management software)
- Assist in developing content strategy, processes and editorial calendar
- Oversee the creation and distribution of all web-based and mobile content types: information, articles, video, podcasts, training, blogs, and tools
- Establish content creation, ingest, management, and distribution processes and protocols
- Coordinate integrated web and interactive marketing projects across sites
- Maintain a consistent look and feel throughout all web properties
- Keep current with emerging web technologies through relevant blogs, listservs, and events
- Assure web-based information is archived for future needs and reference
- Track and report on all site metrics; utilize content usage and metrics to improve content reach and frequency
- Work cooperatively with key team members, strategic partners and vendors
Primary Responsibilities / Social Media
The ideal candidate will also have experience managing social media and interactive marketing campaigns and knowledge of SEO strategies.
- Strategic development, implementation and maintenance of new media and social media presence on the web for multiple brands
- Develop social media marketing campaigns, including requirements definition, scope, deliverables, schedules, and budgets
- Duties include online advocacy, creation and execution of new concepts, copy/editorial, community-building efforts, promotions, etc.
- Analyze, review, and report on effectiveness of campaigns in an effort to maximize results
- Wide-ranging familiarity with major social sites and services from a conceptual, marketing, technical, and feature-set perspective
- Deep personal engagement in social media and online communities of all types
- Exceptional communication and organizational skills
- Advanced knowledge of HTML and Lithium and experience with popular content management systems
- Ability to manage multiple projects in a fast-paced, deadline-driven environment
- Basic Adobe Photoshop and InDesign skills
- Proven ability to build consensus and work effectively within a cross-departmental team
- Creativity, Passion Integrity and Energy!
Minimum Eligibility Requirements
- Outstanding copywriting / journalistic skills with excellent verbal and written communication skills
- Understanding of Web site usability and Web best practices
- Knowledge of multimedia (audio, video, animation, streaming technologies) and related software, (Flash, Power Point, etc.)
- Detailed oriented with an ability to troubleshoot and problem solve
- Excellent organizational and time management skills
- Knowledge of applicable federal laws and guidelines related to electronic government.
Qualifications / Education Level Required
- Bachelor’s degree in Marketing, English, Journalism, Health or a related field
- 5+ years experience managing content and production for high traffic websites with proven and verifiable track record in executing a multi-type content strategy across multiple websites
- 5+ years in digital / interactive marketing / social media
- Minimum 3 years of relevant experience leveraging social media in a corporate, marketing or brand-building capacity
Compensation:
As a member of the NutriGenics Group team, you’ll be joining a team dedicated to delivering the health and wellness solutions to our clients through safe, supportive practices and information. The best people, the best programs and products – they go together. We offer a fast paced, friendly environment, competitive compensation and comprehensive benefit program including health, dental and 401-K plans.
Reference and background check required. Respond with resume and salary requirements to [Click Here to Email Your Resumé] or Fax to 720-733-0484 (no phone calls please).
This position is a full-time, on-site position at our marketing offices in Arvada, CO.
Apply for the Web Community Manager Position
Online Marketing Manager
Online Marketing Manager
National Mutliple Sclerosis Society
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Healthcare – Health Services
Nonprofit – Social Services
We are seeking an Online Marketing Manager to be based out of our Denver, CO location.
Responsibilities:
Will work with assigned departments/departmental stakeholders to plan, develop and execute an array of strategically sound online marketing deliverables to create affinity with key targets/audiences. Online channels include but are not limited to: e-mail marketing, social media, blogging. Help identify and implement the appropriate assessment tools and methodology the Society should use to better target, influence and engage key online groups to achieve the mission.
Develop, monitor and manage online project schedules, including cross-functional deliverables, vendor management, timeline checkpoints, rollouts and communication, as well as accessibility and localization by and for the chapters or other affiliated constituencies.
Internalize and champion the Society’s branding and positioning strategies, as well as core themes and messages with internal and external constituents and stakeholders across all projects and deliverables. Consistently use and strengthen our market position to achieve and exceed desired outcomes and results.
Guide and support training and consultation to help influence the consistent use and best practice of marketing principles and processes with all department stakeholders and across all project/program team members.
Requirements
Qualification / Experience:
Successful candidates should possess a Bachelor’s degree and a minimum of five years of progressive experience in online marketing with an emphasis on e-mail marketing and social networking.
- Proficient knowledge of Microsoft Office suite and experience with e-mail software systems are required.
- Proficiency with HTML is required.
- Experience with business systems — CMS, CRM, ad delivery — and in project management is highly preferred.
- Familiarity with Google Analytics, SEO and SEM is preferred.
Resumes:
Please e-mail or fax Cover Letter, Resume and Salary Requirements — reference “Online Marketing Manager” in your correspondence.
No calls please. Only candidates selected for further consideration will be contacted. Salary commensurate with experience. Excellent benefits. EOE M/F/D/V
Human Resources
[Click Here to Email Your Resumé]
303-698-6122 (fax)
Full-time search engine marketer position
SEO/SEM
Fusionbox is looking for a full-time search engine marketer to help our clients achieve ranking, traffic, and website goals through white hat SEO techniques, keyword research, on-site optimizing, link-building, PPC campaigns, social media efforts, and usability.
Fusionbox has a team of front-end, and back-end developers, so there isn’t a need for programming skills, although an understanding of HTML and CSS would be helpful.
Duties:
- Create and implement SEM campaigns for Fusionbox clients
- Link-building
- PPC management
- On-site SEO
- Social media marketing
- Writing press releases and blog posts
- Analytics reporting
Qualifications:
- 2+ years experience in SEO/SEM
- PPC management experience
- Experience writing press releases and web copy
- Social media savvy
- Extensive knowledge of Google Analytics
- Excellent written and verbal communication skills
- High standard of customer service
- Ability to conceptualize and implement SEM plans with little direction
- Solid base of marketing knowledge
Fusionbox is a web development company located in downtown Denver experiencing continued growth. We’re a lively bunch of web nerds that has fun and works hard. We’re looking for someone that shares our passion for emerging web technologies, usability, and customer-focus.
If you’d like to join our team, please send your resume, salary requirements, and cover letter to mike@fusionbox.com.
Posted in Analytics, Article Writing, Denver, Link Building, PPC, Press Releases, SEO, SEO Jobs, Social Media, Viral Marketing |
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Viral Marketing Specialist
Rivet Software, Inc.
6 months
Contract to Permanent
Responsibilities:
•Responsible for Rivet’s Search Engine Marketing (SEM) (cost per click/cpc), Search Engine Optimization (SEO), Web Content Management, Web Analytics and Social Media
•Assist with the strategy, planning and reporting of campaigns, as well as responsibility for the ongoing optimization of campaigns
•Research new advertising channels or platforms to be considered
•Assist in viral marketing tactics by writing and routing press releases, posting blogs, research areas for banner advertising, etc
Requirements:
•Bachelor’s degree in Marketing or related field and one to two years’ related SEM and SEO experience and/or training
•Knowledge of SEO, SEM, Web Content Management, Web Analytics and Social Media
•Experience with CPC advertising networks, specifically Google Adwords
•Good writer – strong command of English language, while understanding advertising and marketing language. Excellent writing and grammar skills needed.
•Strong editorial eye and attention to detail
•Analytical thinker – able to come up with solutions
•Quick learner – self motivated and able to multitask on several projects
Press Releases, Web Content, Content Management, Adwords, Viral Marketing, Banner Advertising, Search Engine Optimization
Posted in Analytics, Article Writing, Denver Tech Center, PPC, SEO, SEO Jobs, Social Media |
Tags: Analytics, Banner Advertising, copywriting, PPC, Press Releases, Search Engine Optimization, Viral Marketing |
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