Archive for the ‘Viral Marketing’ Category
Account Manager position at Location3 Media
August 25th, 2010 | 
Author: Account Manager
Location3 Media is looking for an individual to assist with a variety of fundamental account management tasks for PPC, SEO and social media management. The account manager will serve a cross-service role, assisting with the development, management, optimization and reporting of various client campaigns. Tasks may include keyword and ad copy management, client / competitor research, PPC account development, bid management, on-site optimization, link building, social community development, social media engagement and more. Account manager may also assist with other online marketing initiatives such as mobile marketing, display or web analytics.
Candidates must have 1+ years of experience with paid search (PPC) marketing. Experience with SEO and social media is a major plus. See below for further details.
Responsibilities
PPC duties
* Client / Competitive research
* Develop, maintain and optimize keyword lists
* Account organization and structure development
* Create, test and improve ad copy
* Ongoing optimization of bid management and distribution
* Use proprietary software for tracking, reporting, link swaps, analytics URL coding and more
* Review reporting data and optimize for better visualization and digestion
SEO duties
* Conduct keyword research for all levels of keywords
* Conduct SWOT and technical analyses
* Conduct site architecture optimization
* Perform Webmaster Tools audits
* Brainstorm, edit and syndicate content pieces
* Perform backlink audits
* Train account coordinators, and track all submissions and acquired links from ACs
* Perform link building when necessary
* Review reporting data and create executive summary
Social Duties
* Perform initial research and create benchmarking reports
* Conduct initial development/enhancement of social networks
* Write, edit and upload content pieces
* Daily manual monitoring of social assets and online chatter
* Daily maintenance and engagement on social networks
* Coordinate with creative and tech teams for various elements
* Review reporting data and optimize for better visualization and digestion
Display Duties
* Traffic according to the brief
* Develop creative sets and rules, and upload creative into the library
* Daily monitoring and optimization of the ad server interface to ensure all campaigns are tracking correctly
* Monitoring delivery to ensure no spikes are occurring
* Keep all reports up to date, accurate and on schedule per internal and client request
Requirements
* 1+ years experience with PPC
* Google Adwords / Adwords Editor experience
* In-depth knowledge of Excel (including pivot tables)
* Experience with Google Analytics
* Familiarity with SEO and social media
* Enthusiasm for the industry and life in general
* Ability to work under pressure and multi-task
* Ability to work well with others while maintaining degree of autonomy
Preferred
* Google Advertising Fundamentals Exam – Qualified Individual
* Google Search Advertising Advanced Exam – Qualified Individual
* Agency experience / multiple client management environment
* Experience with performance (conversion) based PPC optimization
* Experience with Bing, Yahoo, and other search engines / distribution
* Experience with link building
* Experience with SEO keyword research
* Experience with Twitter, Facebook, LinkedIn and YouTube on a personal and professional level
* Experience with WordPress
* Experience with monitoring software
Compensation: salary; commensurate with experience
If you qualify, please send your credentials to careers@location3.com. Include a brief explanation of what you can bring to our company and how you’ll fit in. No phone calls about this position, please.
Posted in Account Management, Analytics, Denver, Keyword Research, Link Building, Locations, Mobile SEO, PPC, SEO, SEO Jobs, Social Media, Viral Marketing | 
Tags: Denver SEO, PPC, SEO, SMO | 
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Web Community Manager: NutriGenics Group
Job Snapshot
Sales – Marketing
Other Great Industries
Design
Professional Services
Summary
NutriGenics Group provides marketing and management support to the health, nutrition and weight loss industry. Our fast-paced in-house marketing and strategic digital group seeks a dynamic, self-motivated individual with experience and proven track record in managing a web community including social media, content development, writing and editing for the web, blogs and forums.
The Web Community Manager (WCM) will be responsible for developing and managing all web-based content development and execution to create a superior user experience that will consistently lead the industry. The WCM will be responsible developing the voice for all aspects of online presence for several websites in the health and nutrition industry and the social media arena. Responsibilities include managing the community content, crafting site email newsletters and online e-outreach campaigns. In addition to writing, editing, and proofreading site community content, candidate will also work closely with the technical team to maintain site and brand standards with regard to new content or promotion development.
The content manager will work closely with technical, business development, and marketing members of our organization and must be able to successfully work with a degree of ambiguity as the role is shaped and developed. Tasks require strong communication skills, attention to detail and ability to work under tight deadlines.
Primary Responsibilities / Community Content Management
- Create, develop, copyedit, proofread and manage all content for multiple websites (requires working with content management software)
- Assist in developing content strategy, processes and editorial calendar
- Oversee the creation and distribution of all web-based and mobile content types: information, articles, video, podcasts, training, blogs, and tools
- Establish content creation, ingest, management, and distribution processes and protocols
- Coordinate integrated web and interactive marketing projects across sites
- Maintain a consistent look and feel throughout all web properties
- Keep current with emerging web technologies through relevant blogs, listservs, and events
- Assure web-based information is archived for future needs and reference
- Track and report on all site metrics; utilize content usage and metrics to improve content reach and frequency
- Work cooperatively with key team members, strategic partners and vendors
Primary Responsibilities / Social Media
The ideal candidate will also have experience managing social media and interactive marketing campaigns and knowledge of SEO strategies.
- Strategic development, implementation and maintenance of new media and social media presence on the web for multiple brands
- Develop social media marketing campaigns, including requirements definition, scope, deliverables, schedules, and budgets
- Duties include online advocacy, creation and execution of new concepts, copy/editorial, community-building efforts, promotions, etc.
- Analyze, review, and report on effectiveness of campaigns in an effort to maximize results
- Wide-ranging familiarity with major social sites and services from a conceptual, marketing, technical, and feature-set perspective
- Deep personal engagement in social media and online communities of all types
- Exceptional communication and organizational skills
- Advanced knowledge of HTML and Lithium and experience with popular content management systems
- Ability to manage multiple projects in a fast-paced, deadline-driven environment
- Basic Adobe Photoshop and InDesign skills
- Proven ability to build consensus and work effectively within a cross-departmental team
- Creativity, Passion Integrity and Energy!
Minimum Eligibility Requirements
- Outstanding copywriting / journalistic skills with excellent verbal and written communication skills
- Understanding of Web site usability and Web best practices
- Knowledge of multimedia (audio, video, animation, streaming technologies) and related software, (Flash, Power Point, etc.)
- Detailed oriented with an ability to troubleshoot and problem solve
- Excellent organizational and time management skills
- Knowledge of applicable federal laws and guidelines related to electronic government.
Qualifications / Education Level Required
- Bachelor’s degree in Marketing, English, Journalism, Health or a related field
- 5+ years experience managing content and production for high traffic websites with proven and verifiable track record in executing a multi-type content strategy across multiple websites
- 5+ years in digital / interactive marketing / social media
- Minimum 3 years of relevant experience leveraging social media in a corporate, marketing or brand-building capacity
Compensation:
As a member of the NutriGenics Group team, you’ll be joining a team dedicated to delivering the health and wellness solutions to our clients through safe, supportive practices and information. The best people, the best programs and products – they go together. We offer a fast paced, friendly environment, competitive compensation and comprehensive benefit program including health, dental and 401-K plans.
Reference and background check required. Respond with resume and salary requirements to [Click Here to Email Your Resumé] or Fax to 720-733-0484 (no phone calls please).
This position is a full-time, on-site position at our marketing offices in Arvada, CO.
Apply for the Web Community Manager Position
Full-time search engine marketer position
SEO/SEM
Fusionbox is looking for a full-time search engine marketer to help our clients achieve ranking, traffic, and website goals through white hat SEO techniques, keyword research, on-site optimizing, link-building, PPC campaigns, social media efforts, and usability.
Fusionbox has a team of front-end, and back-end developers, so there isn’t a need for programming skills, although an understanding of HTML and CSS would be helpful.
Duties:
- Create and implement SEM campaigns for Fusionbox clients
- Link-building
- PPC management
- On-site SEO
- Social media marketing
- Writing press releases and blog posts
- Analytics reporting
Qualifications:
- 2+ years experience in SEO/SEM
- PPC management experience
- Experience writing press releases and web copy
- Social media savvy
- Extensive knowledge of Google Analytics
- Excellent written and verbal communication skills
- High standard of customer service
- Ability to conceptualize and implement SEM plans with little direction
- Solid base of marketing knowledge
Fusionbox is a web development company located in downtown Denver experiencing continued growth. We’re a lively bunch of web nerds that has fun and works hard. We’re looking for someone that shares our passion for emerging web technologies, usability, and customer-focus.
If you’d like to join our team, please send your resume, salary requirements, and cover letter to mike@fusionbox.com.
Posted in Analytics, Article Writing, Denver, Link Building, PPC, Press Releases, SEO, SEO Jobs, Social Media, Viral Marketing |
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Senior Web Analyst at DexKnows, Denver
2009-05-19
Business.com
Denver,CO,US
Research, analyze, and report on both website consumer usage and advertiser product performance. The reports and analysis are essential to optimizing paid traffic spend, proving advertiser value, and improving the consumer website experience. Must have a passion for digging into data to identify anomalies and/or trends that will drive key business initiatives. Must be a quick learner, detail oriented, and strategically focused. Flexibility and the ability to meet deadlines are critical.
Responsibilities
* Publish monthly traffic performance reports by collecting and integrating data from various sources.
* Execute ad-hoc analyses to support advertiser value/performance, traffic source performance, and the competitive market space.
* Create traffic forecast models for both the desktop and mobile platforms.
* Perform deep-dive and exploratory analyses such as traffic source lifetime cost.
* Define website tracking and reporting requirements.
Skills/Qualifications
* Bachelor’s degree
* 3+ years of Internet marketing and/or product management experience. Knowledge of SEO, PPC, and/or Affiliate programs is critical.
* 3+ years experience with web metrics and/or web analytics tools such as Omniture, WebTrends, Google Analytics, or Coremetrics.
* Advanced MS Excel and PowerPoint skills, VB Script a plus.
* Exp. querying relational databases with MS Access, SQL, or other reporting tools.
Posted in Denver, Email Marketing, Viral Marketing |
Tags: Affiliate Marketing, Analytics, PPC, SEO |
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