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Posts Tagged ‘Analytics’

Search Analyst

The Search position is a uniter, working with members of the creative, account and development teams to develop and execute solutions for clients’ strategic digital needs. This position is responsible to lead and execute search programs. This position is deeply integrated with analytics responsibilities tying campaign efforts to campaign results for modification and progressive advancement of campaigns.

Working Relationships
• Works closely with project management, creative and account service staff
• Reports to Manager of ASG

Qualifications
• Ability to thrive in a dynamic, fast-paced working environment
• Curious by nature, desirous to learn, dissect and then learn more
• Robust understanding of the Internet
• Strong analytical, verbal and written communication skills
• Systematic thinker, analytical mind
• Details, details, details
• Strong computer skills & proficient use of Microsoft Office a must
• Must be able to effectively prioritize and manage multiple projects simultaneously, and have the ability to keep up with changing prioritization and last-minute adjustments
• Experience managing content via content management systems a plus, but not required
• Working understanding of Web languages a plus, but not required
• Minimum of a BA/BS degree; Marketing, Business or Communications degree preferred
• 5+ years of online and/or website experience

Responsibilities & Duties
• Responsible for campaign development, along with account and creative teams
• Acts as a leader and advocate for the value of Search and Analytics across all assigned projects and throughout Agency interactions.
• Responsible for JR Digital Producers on boarding, education and performance related to search and analytics and assigned projects/tasks.
• Develops strategy behind Web analytics implementation and reports, offering insights in to data and developing trends
• Works with account and media teams to develop strategic approach and measurement to digital media components, including Pay-Per-Click, Contextual Advertising and Placement targeted programs
• Coordinate with internal teams to create business requirements for related projects leveraging past experience and continuous learning of online user experience best practices
• Implement and manage online media campaigns and programs for key clients (e.g., pay-per- click search engine marketing, paid inclusion, organic search engine optimization and other pay-for-performance marketing)
• Maintain internal and external deadlines of associated projects
• Facilitates the management of daily tasks
• Develop and maintain strong vendor relationships
• Stay up to date on the latest industry information, including distribution of industry research to team members
• Ensure quality across a variety of digital mediums in a combined effort with the Creative and Account Teams
• Analyze and report the success of online marketing efforts to clients
• General support to all our digital projects, including collecting assets & content, coordinating media

The Benefits
• Competitive salary and comprehensive benefits package
• Training and hands-on experience with some of the top Industry tools
• Work with top clients utilizing cutting-edge technology with plenty of room for growth
• Dynamic, creative, work-hard play-hard environment where your talent will be valued

Search Analyst

Company Name TransFirst, LLC
Job Category Marketing
Location Louisville, CO
Position Type Full-Time, Employee
Experience 5-10 Years Experience
Date Posted February 23, 2010

Online Marketing Director is the key partner to the SVP, Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email. A position where that will call on strategic and tactical execution, this person will design and execute a broad range of campaigns to facilitate customer acquisition.

ESSENTIAL JOB RESPONSIBILITIES, DUTIES, TASKS:
• Development and execution of strategies for customer acquisition & customer retention aligned with business strategy.
• Lifetime value analysis and retention, customer-centric initiative development and implementation.
• A/B Testing and product development.
• Reporting and analyzing acquisition metrics and profitability
• Executing the email contact strategy for re-marketing/reactivation of database prospects
• Link Building and affiliate/social media outreach
• Consult with key internal executives regarding development & alignment of multi-channel marketing programs across digital channels (e.g., site, banners, search, e-mail)

• Manage marketing/media vendor relationships
• Analyze and interpret marketing program results to drive future client marketing strategies
• Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts

SUPERVISING FUNCTIONS: Yes

CRITICAL CORE COMPETENCIES:
• Communication – Effectively communicate with all levels of the organization and with all department units on a regular basis regarding marketing campaigns and projects.

• Time Management – Must be able to determine accurate time estimate to internal customers regarding project completion and be able to meet those established schedules. Is relied upon to complete tasks in an efficient matter and be accountable for their actions as well as prioritize based on the needs of the business.

• Problem Solving – Responsible for researching and taking the initiative to solve issues such as web site performance issues, campaign performance and project timelines,

• Attention to Detail – Will have strong attention to detail regarding campaigns, creative, project plans.

REQUIRED:
• 7+ years marketing experience in web environment.
• Bachelors degree in Marketing or related area. MBA is also desired but not required.
• Hands-on experience managing campaigns across multiple online channels.
• Experience in online consumer media and demonstrated success in online traffic acquisition marketing.
• Solid understanding of user-site flow dynamics and optimization.
• Database Marketing & Customer segmentation.
• Experience in online consumer media and demonstrated success in online traffic acquisition marketing.
• Proven success with keyword research and optimizing search engine marketing campaigns through organic and paid marketing programs.
• Ability to create, analyze and communicate site analytics and performance metrics.
• Ability to design large traffic campaigns and dig deep with analytics.
• Strong understanding of web development process.
• Above average analytical, quantitative, verbal and written communication skills.
• P&L management.
• Excellent communication skills needed to work with a team in a fast-paced environment, yet have the ability to work productively on your own.

Education Requirements: Bachelor’s degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience. Masters in Business, Finance, Economics, Statistics, Marketing, or equivalent experience a plus.

PREFERRED:
• Business to Business marketing
• Financial Services Marketing

To be considered for this position, please apply at www.transfirst.com

2009-05-19
Business.com
Denver,CO,US

Research, analyze, and report on both website consumer usage and advertiser product performance. The reports and analysis are essential to optimizing paid traffic spend, proving advertiser value, and improving the consumer website experience. Must have a passion for digging into data to identify anomalies and/or trends that will drive key business initiatives. Must be a quick learner, detail oriented, and strategically focused. Flexibility and the ability to meet deadlines are critical.

Responsibilities

* Publish monthly traffic performance reports by collecting and integrating data from various sources.
* Execute ad-hoc analyses to support advertiser value/performance, traffic source performance, and the competitive market space.
* Create traffic forecast models for both the desktop and mobile platforms.
* Perform deep-dive and exploratory analyses such as traffic source lifetime cost.
* Define website tracking and reporting requirements.

Skills/Qualifications

* Bachelor’s degree
* 3+ years of Internet marketing and/or product management experience. Knowledge of SEO, PPC, and/or Affiliate programs is critical.
* 3+ years experience with web metrics and/or web analytics tools such as Omniture, WebTrends, Google Analytics, or Coremetrics.
* Advanced MS Excel and PowerPoint skills, VB Script a plus.
* Exp. querying relational databases with MS Access, SQL, or other reporting tools.

Apply here

Rivet Software, Inc.
6 months
Contract to Permanent

Responsibilities:
•Responsible for Rivet’s Search Engine Marketing (SEM) (cost per click/cpc), Search Engine Optimization (SEO), Web Content Management, Web Analytics and Social Media
•Assist with the strategy, planning and reporting of campaigns, as well as responsibility for the ongoing optimization of campaigns
•Research new advertising channels or platforms to be considered
•Assist in viral marketing tactics by writing and routing press releases, posting blogs, research areas for banner advertising, etc

Requirements:
•Bachelor’s degree in Marketing or related field and one to two years’ related SEM and SEO experience and/or training
•Knowledge of SEO, SEM, Web Content Management, Web Analytics and Social Media
•Experience with CPC advertising networks, specifically Google Adwords
•Good writer – strong command of English language, while understanding advertising and marketing language. Excellent writing and grammar skills needed.
•Strong editorial eye and attention to detail
•Analytical thinker – able to come up with solutions
•Quick learner – self motivated and able to multitask on several projects

Press Releases,  Web Content,  Content Management,  Adwords,  Viral Marketing,  Banner Advertising,  Search Engine Optimization

Apply for this position