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Canon Communications’ Digital Media team is seeking an energetic, proactive and creative SEO (Search Engine Optimization) Analyst to join our team. This is a perfect position for a search expert looking to grow their skill set by supporting multiple business to business properties. This person will set Canon’s natural search marketing strategy, oversee all aspects of the company’s SEO efforts, and lead development of processes and recommendations.

The ideal candidate must be passionate about SEO, SMO and be genuinely interested in keeping abreast of the latest changes in the space in order to learn and experiment with new strategies.

RESPONSIBILITIES

* Develop and implement SEO/SMO strategies and tactics.
* Analyze the opportunity for growing our organic traffic on Google, Yahoo, Bing, etc
* Develop SEO recommendations to new/modified content pages, products and organic campaigns
* Work with cross-functional teams, project & product managers to optimize site content in a search-friendly manner
* Train clients on best practices in SEO
* Perform SEO Site Audit, analysis and provide recommendations
* Assist in developing unique content to increase relevance in search results
* Research search behavior through keyword analysis and trending
* Prepare and maintain weekly and monthly SEO reports.
* Continually monitor new advancements in SEO
* Effectively communicate work status to management
* Develop competitor reports, by analyzing competitor information, identifying trends, and recommending changes
* Link analysis and recommendations: checking internal sections, pages and blogs for link building potential.
* Search for and approach relevant websites in order to build link popularity. Written and verbal skills are crucial for this task.

SPECIFIC QUALIFICATIONS

* 4 or more years SEO experience
* 2 or more years SMO experience
* Bachelors degree in Computer Science, MIS/CIS, Marketing a plus, but not necessarily required, or equivalent work experience
* Clear and effective written and verbal communication skills and ability to interact with all levels of end users and technical resources.
* Excellent organizational and time management skills and the ability to multi-task.
* Strong knowledge of Excel required
* Basic Web design and development knowledge required.
* Deep Passion for SEO is a MUST
* Strong Social Networking skills and active participation in Social Networks such as but not limited to: Twitter, Youtube, stumbleupon, fark, news social sites, etc..
* Strong SEO Copywriting skills.
* Familiarity with web analytics tools and concepts
* Adherence to the highest standards of SMO/SEO

Canon offers a compensation and benefits package, including medical, dental, vision, life insurance, short and long term disability, profit sharing and a 401K. Join our team in an environment that encourages your development and recognizes your achievement!

No phone calls please.

Account Manager

Location3 Media is looking for an individual to assist with a variety of fundamental account management tasks for PPC, SEO and social media management. The account manager will serve a cross-service role, assisting with the development, management, optimization and reporting of various client campaigns. Tasks may include keyword and ad copy management, client / competitor research, PPC account development, bid management, on-site optimization, link building, social community development, social media engagement and more. Account manager may also assist with other online marketing initiatives such as mobile marketing, display or web analytics.

Candidates must have 1+ years of experience with paid search (PPC) marketing. Experience with SEO and social media is a major plus. See below for further details.

Responsibilities

PPC duties

* Client / Competitive research
* Develop, maintain and optimize keyword lists
* Account organization and structure development
* Create, test and improve ad copy
* Ongoing optimization of bid management and distribution
* Use proprietary software for tracking, reporting, link swaps, analytics URL coding and more
* Review reporting data and optimize for better visualization and digestion

SEO duties

* Conduct keyword research for all levels of keywords
* Conduct SWOT and technical analyses
* Conduct site architecture optimization
* Perform Webmaster Tools audits
* Brainstorm, edit and syndicate content pieces
* Perform backlink audits
* Train account coordinators, and track all submissions and acquired links from ACs
* Perform link building when necessary
* Review reporting data and create executive summary

Social Duties

* Perform initial research and create benchmarking reports
* Conduct initial development/enhancement of social networks
* Write, edit and upload content pieces
* Daily manual monitoring of social assets and online chatter
* Daily maintenance and engagement on social networks
* Coordinate with creative and tech teams for various elements
* Review reporting data and optimize for better visualization and digestion

Display Duties

* Traffic according to the brief
* Develop creative sets and rules, and upload creative into the library
* Daily monitoring and optimization of the ad server interface to ensure all campaigns are tracking correctly
* Monitoring delivery to ensure no spikes are occurring
* Keep all reports up to date, accurate and on schedule per internal and client request

Requirements

* 1+ years experience with PPC
* Google Adwords / Adwords Editor experience
* In-depth knowledge of Excel (including pivot tables)
* Experience with Google Analytics
* Familiarity with SEO and social media
* Enthusiasm for the industry and life in general
* Ability to work under pressure and multi-task
* Ability to work well with others while maintaining degree of autonomy

Preferred

* Google Advertising Fundamentals Exam – Qualified Individual
* Google Search Advertising Advanced Exam – Qualified Individual
* Agency experience / multiple client management environment
* Experience with performance (conversion) based PPC optimization
* Experience with Bing, Yahoo, and other search engines / distribution
* Experience with link building
* Experience with SEO keyword research
* Experience with Twitter, Facebook, LinkedIn and YouTube on a personal and professional level
* Experience with WordPress
* Experience with monitoring software

Compensation: salary; commensurate with experience

If you qualify, please send your credentials to careers@location3.com. Include a brief explanation of what you can bring to our company and how you’ll fit in. No phone calls about this position, please.