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SEO Strategist

Novus Biologicals is based in Littleton, CO and is a rapidly growing biotech company in need of an SEO Strategist to grow our web presence to the scientific research community worldwide. The ideal candidate will define search optimization and marketing opportunities and solutions for the novusbio.com website. They will research keywords and analyze competing web sites to assist in determining content requirements for Novus Biologicals, as well as analyze traffic logs, landing pages and develop plans to increase overall traffic to the site.

This will be both a strategic and a “hands-on” position, in that the candidate will not only need to develop a plan (in collaboration with our SEO consultants), but execute on that plan as well. This will include, but not necessarily limited to, on-site optimization, off-site optimization (link acquisition and content sharing), web analytics, conversion, pay-per-click, usability, social networking, blogs and statistical sampling surveys.

The candidate will periodically be asked to analyze competitive web sites to assess the state of the market and better help define content and search marketing strategies for novusbio.com.

This person should be well versed in all aspects of “white hat” SEO techniques. The candidate will also have a well developed technical knowledge and a desire to continually learn the latest technologies and online marketing trends.
To succeed in this role requires a combination of technical and marketing knowledge, and persuasive qualities; enabling him/her to scope the landscape, define a vision and strategy, win acceptance of that strategy, and execute against the approved plan.

This position will report to the Vice President of Marketing, but will need to collaborate closely and collegially with editorial and development team members, as well as third-party vendors.

Responsibilities
Attaining and exceed (quality) unique visitors, work with the rest of the Novus Biologicals team, and develop and execute an overall SEO plan for the website.

Execute Novus’ ongoing site-wide SEO efforts, including tracking measurement metrics, analyzing results, and working with technology and product management resources to optimize natural search results and increase traffic to the website. This will include everything from working to optimize code and content resources on the novusbio.com website, to establishing contacts on how to disseminate and develop relationships with other websites to increase links and traffic to novusbio.com.

Focus on natural search rankings, but creating and monitoring PPC campaigns will be an important part of the position.

Administer sampling and survey research on website to measure quality of traffic. Generate and disseminate management reporting to ensure that the wider team is aware of campaign performance trends.

Stay on top of all search marketing trends that relate to the Novus website to develop strategies that can be implemented to increase site traffic and conversion.

Requirements
• Bachelors Degree
• Based in the Denver area
• 4-5 years experience in search marketing
• Deep knowledge of SEM and SEO as well as a working knowledge of current and emerging trends and technologies
• Knowledge with technical aspects of search engines
• Experience using Google AdWords
• Expert in the use of Google Analytics
• Experience with A/B and/or multivariate testing
• Experience with landing pages and site maps
• Strong written and verbal communication and analytical skills
• Demonstrated track record of creative problem solving
• Strong attention to detail, excellent organization skills, and ability to manage multiple projects/responsibilities
• Self-starter approach, with ability to consistently meet and exceed objectives and take on more responsibility as time permits
• Sense of humor

Benefits
• Medical and Dental Insurance
• 401(k)
• Flexible Spending Accounts
• Life and AD&D Insurance
• Paid Time Off
• Paid Holidays
• Professional Development/Travel Funds

Application Procedure
All qualified individuals, please submit your resume to jobs@novusbio.com

Company Information
Novus Biologicals
8100 Southpark Way, Suite A-8
Littleton, CO 80120
(p) 303-730-1950
(f) 303-730-1966
www.novusbio.com

Director of Online Marketing and Sales
Organization : Corporate

Primary Location : Colorado-Broomfield

Schedule : Full-time

Pay Rate : DOE

Housing Available : No

Description :
The Director of Online Marketing for Vail Resorts will lead the rapid growth of the 5 mountain brands (Vail, Beaver Creek, Breckenridge, Keystone, Heavenly) and all corporate initiatives (i.e. snow.com, Epic Pass) in the virtual world. The successful candidate will be an expert in creating active and engaging social community networks based on our lifestyle offerings hosted on our collective websites. The candidate will be instrumental in creating the websites that deliver the Vail Resorts brand experiences and drive engagement and ultimately planning and booking to the bottom line. Proven expertise in display advertising, SEO/SEM and other emerging platforms in capturing interest and demand will be critical to activate involvement and transaction in our collective products and offerings.

Responsibilities:

* Online Business Strategy: Develop Vail Resorts’ collective strategy to leverage the Internet for the marketing and sales of its portfolio of services and products.
* Online Guest Experience: Lead Vail Resorts’ various marketing organizations to optimize the guest experience on its websites and maximize online sales.
* Establish best practices and standards; Identify new technologies to employ across the company’s websites; Capitalize on opportunities to invest collectively in new functionality; Implement user testing and research.
* Analyze and report website usage data including a rigorous ROI.
* Online/Offline Integration: Partner with central reservations, ticketing and other offline businesses to integrate the online and offline experience for our guests.
* Customer Relationship Management: Partner with Marketing Services to implement our CRM strategy online and to ensure the integration of our online CRM efforts with our offline efforts.
* Web Technology Platform: Partner with internal IT to develop the company’s web technology platform.
* Online Marketing: Lead the company’s online marketing efforts including: Strategy, Advertising media planning and buying, Creative development, management/trafficking, Paid search, Organic search, Measurement/analysis/reporting.
* Agency Management: Lead/support/coordinate various marketing organizations relationships with web design/development agencies.
* Budget Management: Manage expense and capital budgets totaling more than $2 million.
* Manage additional projects as assigned by the CMO

Qualifications :

* Minimum of 10 years of experience in marketing, business development and/or business strategy, including a minimum of five (5) years of experience in e-commerce or online marketing, with responsibility for user experience development/management, e-commerce, online marketing and/or online business strategy. Experience managing the development of marketing plans, print advertising, Internet marketing plans, promotions and collateral materials is preferred. Experience with online video generation.
* Four-year college degree is required;focus in marketing, computer science, behavioral science or research is beneficial. Masters-level degree preferred.
* Excellent communication skills, including experience presenting to senior-level audiences.
* Experience managing staff and proven success in leadership. Proven ability to collaborate well across functions and departments, to work as part of a team, and to lead teams in achieving goals. Experience managing many projects simultaneously to successful execution. Familiarity with the travel industry, and the online travel customer decision-making process is helpful.
* Active interest in skiing, snowboarding and travel is helpful.
* Travel to our various resorts and lodging properties will be required weekly.
* SUPERVISORY REQUIREMENTS: Reports directly to the CMO, supervises 3 manager positions and one coordinator position. Dotted-line relationship with 5 mountain brand online teams.

Apply for the position here