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Posts Tagged ‘SMO’

Account Manager

Location3 Media is looking for an individual to assist with a variety of fundamental account management tasks for PPC, SEO and social media management. The account manager will serve a cross-service role, assisting with the development, management, optimization and reporting of various client campaigns. Tasks may include keyword and ad copy management, client / competitor research, PPC account development, bid management, on-site optimization, link building, social community development, social media engagement and more. Account manager may also assist with other online marketing initiatives such as mobile marketing, display or web analytics.

Candidates must have 1+ years of experience with paid search (PPC) marketing. Experience with SEO and social media is a major plus. See below for further details.

Responsibilities

PPC duties

* Client / Competitive research
* Develop, maintain and optimize keyword lists
* Account organization and structure development
* Create, test and improve ad copy
* Ongoing optimization of bid management and distribution
* Use proprietary software for tracking, reporting, link swaps, analytics URL coding and more
* Review reporting data and optimize for better visualization and digestion

SEO duties

* Conduct keyword research for all levels of keywords
* Conduct SWOT and technical analyses
* Conduct site architecture optimization
* Perform Webmaster Tools audits
* Brainstorm, edit and syndicate content pieces
* Perform backlink audits
* Train account coordinators, and track all submissions and acquired links from ACs
* Perform link building when necessary
* Review reporting data and create executive summary

Social Duties

* Perform initial research and create benchmarking reports
* Conduct initial development/enhancement of social networks
* Write, edit and upload content pieces
* Daily manual monitoring of social assets and online chatter
* Daily maintenance and engagement on social networks
* Coordinate with creative and tech teams for various elements
* Review reporting data and optimize for better visualization and digestion

Display Duties

* Traffic according to the brief
* Develop creative sets and rules, and upload creative into the library
* Daily monitoring and optimization of the ad server interface to ensure all campaigns are tracking correctly
* Monitoring delivery to ensure no spikes are occurring
* Keep all reports up to date, accurate and on schedule per internal and client request

Requirements

* 1+ years experience with PPC
* Google Adwords / Adwords Editor experience
* In-depth knowledge of Excel (including pivot tables)
* Experience with Google Analytics
* Familiarity with SEO and social media
* Enthusiasm for the industry and life in general
* Ability to work under pressure and multi-task
* Ability to work well with others while maintaining degree of autonomy

Preferred

* Google Advertising Fundamentals Exam – Qualified Individual
* Google Search Advertising Advanced Exam – Qualified Individual
* Agency experience / multiple client management environment
* Experience with performance (conversion) based PPC optimization
* Experience with Bing, Yahoo, and other search engines / distribution
* Experience with link building
* Experience with SEO keyword research
* Experience with Twitter, Facebook, LinkedIn and YouTube on a personal and professional level
* Experience with WordPress
* Experience with monitoring software

Compensation: salary; commensurate with experience

If you qualify, please send your credentials to careers@location3.com. Include a brief explanation of what you can bring to our company and how you’ll fit in. No phone calls about this position, please.