Posts Tagged ‘Social Media’
Marketing Manager: TransFirst, LLC
February 25th, 2010 | 
Author: Company Name TransFirst, LLC
Job Category Marketing
Location Louisville, CO
Position Type Full-Time, Employee
Experience 5-10 Years Experience
Date Posted February 23, 2010
Online Marketing Director is the key partner to the SVP, Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email. A position where that will call on strategic and tactical execution, this person will design and execute a broad range of campaigns to facilitate customer acquisition.
ESSENTIAL JOB RESPONSIBILITIES, DUTIES, TASKS:
• Development and execution of strategies for customer acquisition & customer retention aligned with business strategy.
• Lifetime value analysis and retention, customer-centric initiative development and implementation.
• A/B Testing and product development.
• Reporting and analyzing acquisition metrics and profitability
• Executing the email contact strategy for re-marketing/reactivation of database prospects
• Link Building and affiliate/social media outreach
• Consult with key internal executives regarding development & alignment of multi-channel marketing programs across digital channels (e.g., site, banners, search, e-mail)
• Manage marketing/media vendor relationships
• Analyze and interpret marketing program results to drive future client marketing strategies
• Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts
SUPERVISING FUNCTIONS: Yes
CRITICAL CORE COMPETENCIES:
• Communication – Effectively communicate with all levels of the organization and with all department units on a regular basis regarding marketing campaigns and projects.
• Time Management – Must be able to determine accurate time estimate to internal customers regarding project completion and be able to meet those established schedules. Is relied upon to complete tasks in an efficient matter and be accountable for their actions as well as prioritize based on the needs of the business.
• Problem Solving – Responsible for researching and taking the initiative to solve issues such as web site performance issues, campaign performance and project timelines,
• Attention to Detail – Will have strong attention to detail regarding campaigns, creative, project plans.
REQUIRED:
• 7+ years marketing experience in web environment.
• Bachelors degree in Marketing or related area. MBA is also desired but not required.
• Hands-on experience managing campaigns across multiple online channels.
• Experience in online consumer media and demonstrated success in online traffic acquisition marketing.
• Solid understanding of user-site flow dynamics and optimization.
• Database Marketing & Customer segmentation.
• Experience in online consumer media and demonstrated success in online traffic acquisition marketing.
• Proven success with keyword research and optimizing search engine marketing campaigns through organic and paid marketing programs.
• Ability to create, analyze and communicate site analytics and performance metrics.
• Ability to design large traffic campaigns and dig deep with analytics.
• Strong understanding of web development process.
• Above average analytical, quantitative, verbal and written communication skills.
• P&L management.
• Excellent communication skills needed to work with a team in a fast-paced environment, yet have the ability to work productively on your own.
Education Requirements: Bachelor’s degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience. Masters in Business, Finance, Economics, Statistics, Marketing, or equivalent experience a plus.
PREFERRED:
• Business to Business marketing
• Financial Services Marketing
To be considered for this position, please apply at www.transfirst.com
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Web Community Manager: NutriGenics Group
Job Snapshot
Sales – Marketing
Other Great Industries
Design
Professional Services
Summary
NutriGenics Group provides marketing and management support to the health, nutrition and weight loss industry. Our fast-paced in-house marketing and strategic digital group seeks a dynamic, self-motivated individual with experience and proven track record in managing a web community including social media, content development, writing and editing for the web, blogs and forums.
The Web Community Manager (WCM) will be responsible for developing and managing all web-based content development and execution to create a superior user experience that will consistently lead the industry. The WCM will be responsible developing the voice for all aspects of online presence for several websites in the health and nutrition industry and the social media arena. Responsibilities include managing the community content, crafting site email newsletters and online e-outreach campaigns. In addition to writing, editing, and proofreading site community content, candidate will also work closely with the technical team to maintain site and brand standards with regard to new content or promotion development.
The content manager will work closely with technical, business development, and marketing members of our organization and must be able to successfully work with a degree of ambiguity as the role is shaped and developed. Tasks require strong communication skills, attention to detail and ability to work under tight deadlines.
Primary Responsibilities / Community Content Management
- Create, develop, copyedit, proofread and manage all content for multiple websites (requires working with content management software)
- Assist in developing content strategy, processes and editorial calendar
- Oversee the creation and distribution of all web-based and mobile content types: information, articles, video, podcasts, training, blogs, and tools
- Establish content creation, ingest, management, and distribution processes and protocols
- Coordinate integrated web and interactive marketing projects across sites
- Maintain a consistent look and feel throughout all web properties
- Keep current with emerging web technologies through relevant blogs, listservs, and events
- Assure web-based information is archived for future needs and reference
- Track and report on all site metrics; utilize content usage and metrics to improve content reach and frequency
- Work cooperatively with key team members, strategic partners and vendors
Primary Responsibilities / Social Media
The ideal candidate will also have experience managing social media and interactive marketing campaigns and knowledge of SEO strategies.
- Strategic development, implementation and maintenance of new media and social media presence on the web for multiple brands
- Develop social media marketing campaigns, including requirements definition, scope, deliverables, schedules, and budgets
- Duties include online advocacy, creation and execution of new concepts, copy/editorial, community-building efforts, promotions, etc.
- Analyze, review, and report on effectiveness of campaigns in an effort to maximize results
- Wide-ranging familiarity with major social sites and services from a conceptual, marketing, technical, and feature-set perspective
- Deep personal engagement in social media and online communities of all types
- Exceptional communication and organizational skills
- Advanced knowledge of HTML and Lithium and experience with popular content management systems
- Ability to manage multiple projects in a fast-paced, deadline-driven environment
- Basic Adobe Photoshop and InDesign skills
- Proven ability to build consensus and work effectively within a cross-departmental team
- Creativity, Passion Integrity and Energy!
Minimum Eligibility Requirements
- Outstanding copywriting / journalistic skills with excellent verbal and written communication skills
- Understanding of Web site usability and Web best practices
- Knowledge of multimedia (audio, video, animation, streaming technologies) and related software, (Flash, Power Point, etc.)
- Detailed oriented with an ability to troubleshoot and problem solve
- Excellent organizational and time management skills
- Knowledge of applicable federal laws and guidelines related to electronic government.
Qualifications / Education Level Required
- Bachelor’s degree in Marketing, English, Journalism, Health or a related field
- 5+ years experience managing content and production for high traffic websites with proven and verifiable track record in executing a multi-type content strategy across multiple websites
- 5+ years in digital / interactive marketing / social media
- Minimum 3 years of relevant experience leveraging social media in a corporate, marketing or brand-building capacity
Compensation:
As a member of the NutriGenics Group team, you’ll be joining a team dedicated to delivering the health and wellness solutions to our clients through safe, supportive practices and information. The best people, the best programs and products – they go together. We offer a fast paced, friendly environment, competitive compensation and comprehensive benefit program including health, dental and 401-K plans.
Reference and background check required. Respond with resume and salary requirements to [Click Here to Email Your Resumé] or Fax to 720-733-0484 (no phone calls please).
This position is a full-time, on-site position at our marketing offices in Arvada, CO.
Apply for the Web Community Manager Position