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Director of Online Marketing and Sales
Organization : Corporate

Primary Location : Colorado-Broomfield

Schedule : Full-time

Pay Rate : DOE

Housing Available : No

Description :
The Director of Online Marketing for Vail Resorts will lead the rapid growth of the 5 mountain brands (Vail, Beaver Creek, Breckenridge, Keystone, Heavenly) and all corporate initiatives (i.e. snow.com, Epic Pass) in the virtual world. The successful candidate will be an expert in creating active and engaging social community networks based on our lifestyle offerings hosted on our collective websites. The candidate will be instrumental in creating the websites that deliver the Vail Resorts brand experiences and drive engagement and ultimately planning and booking to the bottom line. Proven expertise in display advertising, SEO/SEM and other emerging platforms in capturing interest and demand will be critical to activate involvement and transaction in our collective products and offerings.

Responsibilities:

* Online Business Strategy: Develop Vail Resorts’ collective strategy to leverage the Internet for the marketing and sales of its portfolio of services and products.
* Online Guest Experience: Lead Vail Resorts’ various marketing organizations to optimize the guest experience on its websites and maximize online sales.
* Establish best practices and standards; Identify new technologies to employ across the company’s websites; Capitalize on opportunities to invest collectively in new functionality; Implement user testing and research.
* Analyze and report website usage data including a rigorous ROI.
* Online/Offline Integration: Partner with central reservations, ticketing and other offline businesses to integrate the online and offline experience for our guests.
* Customer Relationship Management: Partner with Marketing Services to implement our CRM strategy online and to ensure the integration of our online CRM efforts with our offline efforts.
* Web Technology Platform: Partner with internal IT to develop the company’s web technology platform.
* Online Marketing: Lead the company’s online marketing efforts including: Strategy, Advertising media planning and buying, Creative development, management/trafficking, Paid search, Organic search, Measurement/analysis/reporting.
* Agency Management: Lead/support/coordinate various marketing organizations relationships with web design/development agencies.
* Budget Management: Manage expense and capital budgets totaling more than $2 million.
* Manage additional projects as assigned by the CMO

Qualifications :

* Minimum of 10 years of experience in marketing, business development and/or business strategy, including a minimum of five (5) years of experience in e-commerce or online marketing, with responsibility for user experience development/management, e-commerce, online marketing and/or online business strategy. Experience managing the development of marketing plans, print advertising, Internet marketing plans, promotions and collateral materials is preferred. Experience with online video generation.
* Four-year college degree is required;focus in marketing, computer science, behavioral science or research is beneficial. Masters-level degree preferred.
* Excellent communication skills, including experience presenting to senior-level audiences.
* Experience managing staff and proven success in leadership. Proven ability to collaborate well across functions and departments, to work as part of a team, and to lead teams in achieving goals. Experience managing many projects simultaneously to successful execution. Familiarity with the travel industry, and the online travel customer decision-making process is helpful.
* Active interest in skiing, snowboarding and travel is helpful.
* Travel to our various resorts and lodging properties will be required weekly.
* SUPERVISORY REQUIREMENTS: Reports directly to the CMO, supervises 3 manager positions and one coordinator position. Dotted-line relationship with 5 mountain brand online teams.

Apply for the position here